Marlboro College concluded their Sugar Rush 2019 spring fundraising challenge on April 3, exceeding their donor goal and unlocking $350,000 in challenge funds. The Sugar Rush goal was to reach 225 donors during the two weeks leading up to April 3, and the final donor count was 91% above that number at a stunning 429 gifts, raising a combined total of more than $410,000 in gifts and challenge dollars.
“We couldn’t be happier with the results, both in terms of the number of people who participated but also the awareness raised,”said Rennie Washburn, director of advancement at Marlboro. “This effort blows all of our recent spring campaigns out of the water. It will result in a substantial contribution to our Annual Fund, moving us closer to our total goal of $2 million.”
Supported by mailings, emails, personal outreach, and social media, including a count-down of 10 greatest “sweet” songs, Sugar Rush culminated on April 3 with a sugar-on-snow event on campus and a presentation at the college community’s Town Meeting. These efforts drove record participation from the campus community, including students, faculty, and staff.
“The Marlboro campus really stepped forward on this one,” said Mark Scrimenti, director of leadership giving. “One of the advantages to being a small, tight-knit community is that we are there for each other, and Sugar Rush was a really great example of this. Plus, we had a lot of fun.”
